Summer - 2002

Wayland Baptist University

Instructor: Wayne Noll

492-3617 Office

Email Address: wayne.noll@wbu.edu

Website: satx.wbu.edu/wayne.noll/mktg3312

Office Hours: Please leave a detailed message and I will return your call.

Book Title: Marketing 3312 Principles of Marketing

Time & Date: 6 - 10:10 p.m. Monday

Place & Room: WBU 113

Textbook: 1) Basic Marketing - A Global Managerial Approach, 14th edition by William D. Perreault Jr., and E. Jerome McCarthy, Irwin Publishing Company, 2002.

2) Applications in Basic Marketing, “Clippings from Popular Business Press:

Course Description: An introduction to basic marketing. The most basic objectives of the course are to provide you with a broad introduction to marketing concepts, the role of marketing in society and in the firm and various factors that influence marketing decision making. Like other introductory survey courses, you will be exposed to and expected to learn the “language of marketing” (that is terms, concepts and frameworks) used by practicing marketing managers). However, it is also expected that by the end of the course you will have a solid understanding of the major decision areas under marketing responsibilities, the basic interrelationships of those decision areas and an appreciation of how to apply key frameworks and tools for analyzing customers, competition, and marketing strengths and weaknesses. In combination, then, the course should help you to develop insight about creative selection of target markets and blending decisions related to product, price, promotion and place to meet the needs of a target market. (marketing mix)

Course Requirements: Your semester grade will be based upon the following:

Exam I 30%

Exam II 30%

Final Exam 32%

Paper 6%

Outside Assignments/Participation 2%

Total 100%

Exams: Exams are closed book. The type of questions will be basic: (True/False, multiple choice and short answer). If a student is unable to take the exam on the designated exam date, then that student is to contact the WBU office and arrange a time to take the exam. The exam is to be taken before the next regularly scheduled class meeting. Failure to do so will result in a zero (0) on that exam. The student is required to contact the professor about the reason for not being able to take the exam on the regularly scheduled class period. The only reason allowed to take the exam on a different day is due to an emergency or work related conflict. If the professor approves the reason to take the exam on a different day, then it is the responsibility of the student to contact the WBU office and arrange for the test taking. All other reason will not be allowed.

Assignments: Assignments will be assigned during class meetings. They may or may not be required in writing. It is the students responsibility to check the

Assignment section of the marketing website for updates.

satx.wbu.edu/wayne.noll/mktg3312

The student may be asked to log on to an outside marketing website.

www.mhhe.com/fourps for various outside assignments and additional

reading. The professor will assign in class the outside assignment work.

Any work that is designated Assignment will count toward the 2% for the

overall grade. Please check the assignment website for updated work.

Cases: Cases may be assigned from the book to the students during class on a

periodic basis. If a case (s) are assigned, then they will be submitted in

writing at the beginning of the next class session. Cases are also

considered Assignments.

Articles: In addition to the assigned cases, students will be asked weekly to discuss

an article, topic or advertisement from radio/TV/Internet or an article

from the Applications in Basic Marketing guide. The article would serve

as a discussion topic for the beginning of class and will also contribute to

the outside assignment work. This area is also considered Assignments.

Internet: In each chapter, there are Internet Exercises. The student may be asked

during the course of the evening to discuss the Internet Exercise. If a

student does not have access to the Internet, please inform your professor

and other arrangements will be made. Failure to be able to discuss your

Internet Exercise will reduce your Outside Assignment grade.

Class Each class will begin with a 30 - 45 minute open discussion. The open

Discussion: discussion will focus on the students articles regarding marketing.

Video Cases: Assuming video equipment is available in the classroom, a marketing

video will also be shown during the classes when appropriate.

Marketing A Marketing Research Paper will be required from each student. The

paper will incorporate the basic principles of marketing as it pertains to the

text book. The project will be submitted at the end of the semester in

typewritten form with an opportunity to present this paper to the class for

discussion. The paper requirement is a separate attachment to this handout

and will be submitted to the students during mid semester. It will count

6 points toward your final grade.

Disability: Any student, who because of a disabling condition, may require some

special arrangement in order to meet course requirements, should contact

the instructor on the first day of class to make the necessary accommodations.

COURSE SCHEDULE

MARKETING 3312

INSTRUCTOR: WAYNE NOLL

DATE ACTIVITY/CHAPTERS

May 27 Introduction, course expectations, assignments

Chapters 1 - 2

June 3 Chapters 3 - 4

June 10 Chapters 5 - 6

Review for Exam I (Chapters 1 - 6)

June 17 Exam I

Chapters 1 - 6

June 24 Chapters 7 - 8 - 9

June 30 Chapters 10 - 11 - 12

Review for Exam II (Chapters 7 - 12)

July 1 Exam II

Chapters 7 - 12

July 8 Chapters 13 - 14

July 15 Chapters 15 - 16

July 22 Chapters 17 - 18

Review for Final Exam (Chapters 13 - 18)

Submit Research Marketing Paper

July 29 Final Exam

Chapters 13 - 18