WAYLAND BAPTIST UNIVERSITY DIVISION OF BUSINESS

COURSE: 3312 Principles of Marketing

TERM: Summer 2008

CAMPUS: San Antonio Campus

Instructor:	Mr. Wayne Noll, Marketing Professor
Office:	NA
Office Phone:	492-3617
Home Phone:	NA
Email:	Wayne.Noll@wbusa.wbu.edu
Course Web Site:	Satx.wbu.edu/Wayne.Noll/mktg3312
FAX:	NA
Office Hours:	NA
Class Hours:	Wednesday 6:00 – 10:10 p.m.
Class Location:	WBU Room 114

DESCRIPTION: Introduction To Basic Marketing.

The most basic objectives are to provide you with a broad introduction to marketing concepts, the role of marketing in society and

in the firm and various factors that influence marketing decision making. Like other introductory survey courses, you will

be exposed to and be expected to learn the "language of marketing" (that is terms, concepts and frameworks) used

by practicing marketing managers. However, it is also expected that by the end of the course you will have a

solid understanding of the major decision areas under marketing responsibilities, the basic interrelationships of

those decision areas and an appreciation of how to apply key frameworks and tools for analyzing customers,

competition, marketing strengths and weaknesses. In combination, then, the course should help you to develop

insight about creative selection of target markets and blending decisions related to product, price, promotion

and place to meet the needs of a target market. (market mix)

Prerequisite (s): None.

TEXTBOOK

1) Basic Marketing - A Global Managerial Approach, 16^th

Edition by William D. Perreault Jr. and E. Jerome McCarthy,

Irwin Publishing Company, 2008

2) Student CD – This CD is sold with the Marketing text book and will be

used in conjunction with the text.

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COURSE REQUIREMENTS AND EVALUATIONS

Course Requirements:			Your semester grade will be based upon the following:
Exam I		25%
Exam II		25%
Final Exam		25%
Paper		20%
Class Participation		5%
Total		100%
Exams:	Exams are closed book. The type of questions will be: (True/False, Multiple Choice and short answer). The test
Material will be developed from class lecture, articles and book. If a student is unable to take the exam on the designated exam date,
then that student is to contact the professor and then the WBU office to arrange a time/date to take the exam before the
NEXT regularly scheduled class section. Failure to do so will result in a grade of (0) zero for the test. The student is also required to
Explain the request to retake the exam. The only reasons allowed to take the exam on a different date are due to an
emergency or work related conflict. If the professor approves the reason to take the exam on a different date, then it is the
responsibility of the student to contact the WBU office and arrange for test taking. All other reasons will NOT be allowed. Grades are
not rounded up.
The Class Participation Grade is a combination of attendance, class discussion and assignments.
One point will be deducted for the first absence and 2 additional points for the second. The
starting point for those deductions will be based upon participation, i.e.. 5 points available:
mediocre participation might give a starting point of 4 minus 1 point for one absence leaves 3
points toward course participation grade. Also, one point is included for professor evaluation.

Class Discussion: Each class will begin with a 30 – 45 minute discussion regarding various marketing events observed from the following sources: Radio, TV, Internet, Mail, Magazines, Newspaper or any other source. The student will be expected to discuss these events in class. Failure to participate in the class discussion when requested will affect the Class Participation Grade.

Marketing Research Paper

A Marketing Research Paper will be required from each student. The paper will incorporate the

basic principles of marketing as it pertains to the text book. The project will be submitted on

the 10^th class meeting in typewritten form and stapled. The paper requirement is a separate

attachment to this handout and will be submitted to the students during the beginning of the

semester. It will count 20 points toward your final grade. If the paper is not submitted on

the 10^th class meeting, then a grade of “zero” will be applied to the paper. No late

papers will be accepted. Please prepare for the unexpected when submitting your paper.

Outline and Assignments – End of Syllabus

ATTENDANCE POLICY

The WBU policy states that if "any student who misses 25% or more of the regularly

scheduled class meetings, that student will receive a grade of "F" in the course". Since

there are only 11 class meetings, failure to attend 3 classes will result in an "F". Please

Review the WBU handout for further information.

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STATEMENTS

• "This class will adhere to zero tolerance for using someone else's work as your own."

• "It is university policy that no otherwise qualified disabled person be excused from participation in, be denied the benefits of, or be subject to discrimination under any educational program or activity in the University. Students should inform the instructor of existing disabilities at the first class meeting"

• "Students are responsible for reading, understanding, obeying, and respecting all academic policies, with added emphasis being placed upon academic progress policies, appearing in the Wayland Baptist University Academic Catalog applicable to their curriculum and/or program of study."

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Course Outline & Calendar

Marketing 3312
Summer 2008
Date		Activity/Chapters
May 26	1	Introduction, course expectations, assignments
		Chapter 1 – 2
June 2	2	Chapters 3 – 4
June 9	3	Chapters 5 – 6