WAYLAND BAPTIST UNIVERSITY DIVISION OF BUSINESS

COURSE: 3312 Principles of Marketing

TERM: Summer Term 2009

CAMPUS: San Antonio Campus

Instructor:	Mr. Wayne Noll, Marketing Professor
Office:	NA
Office Phone:	872-6655
Home Phone:	NA
Email:	Wayne.Noll@wbusa.wbu.edu
Course Web Site:	Blackboard “Syllabus”
FAX:	NA
Office Hours:	NA
Class Hours:	Monday 6:00 – 10:10 p.m.
Class Location:	WBU Room 114

DESCRIPTION: Introduction To Basic Marketing.

The most basic objectives are to provide you with a broad introduction to marketing concepts, the role of marketing in society and

in the firm and various factors that influence marketing decision making. Like other introductory survey courses, you will

be exposed to and be expected to learn the "language of marketing" (that is terms, concepts and frameworks) used

by practicing marketing managers. However, it is also expected that by the end of the course you will have a

solid understanding of the major decision areas under marketing responsibilities, the basic interrelationships of

those decision areas and an appreciation of how to apply key frameworks and tools for analyzing customers,

competition, marketing strengths and weaknesses. In combination, then, the course should help you to develop

insight about creative selection of target markets and blending decisions related to product, price, promotion

and place to meet the needs of a target market. (market mix)

Prerequisite (s): None.

TEXTBOOK

1) Basic Marketing - A Global Managerial Approach, 16^th

Edition by William D. Perreault Jr. and E. Jerome McCarthy,

Irwin Publishing Company, 2008

2) Student CD – This CD is sold with the Marketing text book and will be

used in conjunction with the text.

Each student is required to purchase the textbook required for this class. Failure to do so will result in a “F”.

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COURSE REQUIREMENTS AND EVALUATIONS

Course Requirements:			Your semester grade will be based upon the following:
Exam I		25%
Exam II		25%
Final Exam		25%
Paper		15%
Class Participation		10%
Total		100%
Exams:	Exams are closed book. The type of questions will be: (True/False, Multiple Choice and short answer). The test
Material will be developed from class lecture, articles and book. If a student is unable to take the exam on the designated exam date,
then that student is to contact the professor and then the WBU office to arrange a time/date to take the exam before the
NEXT regularly scheduled class section. Failure to do so will result in a grade of (0) zero for the test. The student is also required to
Explain the request to retake the exam. The only reasons allowed to take the exam on a different date are due to an
emergency or work related conflict. If the professor approves the reason to take the exam on a different date, then it is the
responsibility of the student to contact the WBU office and arrange for test taking. All other reasons will NOT be allowed. Grades are
not rounded up.
The Class Participation Grade (10 points). Attendance (2) points and assignments (8 points or 1 point for each assignment).

Class Discussion: Each class will begin with a 30 – 45 minute discussion regarding various marketing events observed from the following sources: Radio, TV, Internet, Mail, Magazines, Newspaper or any other source. The student will be expected to discuss these events in class. Failure to participate in the class discussion when requested will affect the Class Participation Grade.

Marketing Research Paper

A Marketing Research Paper will be required from each student. The paper will incorporate the

basic principles of marketing as it pertains to the text book. The project will be submitted on

the 10^th class meeting in typewritten form and stapled. The paper requirement is a separate

attachment to this handout and will be submitted to the students during the beginning of the

semester. It will count 15 points toward your final grade. If the paper is not submitted on

the 10^th class meeting, then a grade of “zero” will be applied to the paper. No late

papers will be accepted. Please prepare for the unexpected when submitting your paper.

Outline and Assignments – End of Syllabus

ATTENDANCE POLICY

The WBU policy states that if "any student who misses 25% or more of the regularly

scheduled class meetings, that student will receive a grade of "F" in the course". Since

there are only 11 class meetings, failure to attend 3 classes will result in an "F". Please

Review the WBU handout for further information.

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STATEMENTS

• "This class will adhere to zero tolerance for using someone else's work as your own."

• "It is university policy that no otherwise qualified disabled person be excused from participation in, be denied the benefits of, or be subject to discrimination under any educational program or activity in the University. Students should inform the instructor of existing disabilities at the first class meeting"

• "Students are responsible for reading, understanding, obeying, and respecting all academic policies, with added emphasis being placed upon academic progress policies, appearing in the Wayland Baptist University Academic Catalog applicable to their curriculum and/or program of study."

IMPORTANT

• Each student will be required to establish an email account on the schools website through Blackboard. This action is being required so that the professor can communicate with all students via the email when necessary. Also, the student will be expected to check for announcements and other information throughout the semester by visiting the Blackboard site. The syllabus, assignments, test scores and the marketing research paper information will be found on Blackboard.

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Course Outline & Calendar

Marketing 3312
Summer - 2009
Date		Activity/Chapters
May 25	1	Introduction, course expectations, assignments
		Chapter 1 – 2
June 1	2	Chapters 3 – 4
June 8	3	Chapters 5 – 6
		Review for Exam I Chapters 1 – 6
June 15	4	Exam I
		Chapters 1 – 6
June 22	5	Chapters 7 – 8 – 9
June 29	6	Chapters 10 – 11 – 12
		Review for Exam *
		Chapters 7 – 12
July 6	7	Exam II
		Chapters 7 – 12
July 13	8	Chapters 13 – 14
July 20	9	Chapters 15 – 16
July 27	10	Chapters 17 – 18
		Review for Final Exam Submit Marketing Paper Review Chapters 13 – 18
August 3	11	Final Exam
		Chapters 13 – 18

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Class Assignments – All homework is to be emailed the evening before the class it is due through Blackboard (Digital Dropbox) Please make sure you do not use symbols or spaces when filing your assignments. Otherwise, the Digital Drop Box will not be able to open the file. Also, failure to submit homework the same night it is due will result in the homework not being accepted.

Marketing 3312 Assignments
Summer – 2009
Date Work is		Chapter	Assignment		Date Due
Assigned
May 25	1	Chapter 1, 2	Read Video Case in		June 1
			Text # 1 Chick – Fil – A
			Page 660
			Answer questions and submit in class. Be prepared to discuss in class.
June 1	2	Chapter 3	Questions 2 – 7 – 9 Page 85 - 86		June 8
			Answer questions and submit.
			In writing.
		Chapter 4	Questions 2 - 6 - 10
			Answer questions and submit
			In writing.
June 8	3		Read Video Case # 2, Page 661		June 15
			Suburban Regional Shopping Malls Answer questions and submit in class. Be prepared to discuss in class.
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June 15	4	Chapter 7	Questions	4 – 6 – 8	June 22
			Answer questions and submit
			in writing.
		Chapter 8	Questions 8 – 13 -14
			Answer questions and submit
			in writing.
June 22	5		Read Video Case # 4, page 665		June 29
			Toyota Prius: The Power of Excellence in Product Innovation and Marketing.
			Answer questions and submit in class. Be prepared to discuss in class.
June 29	6		Read Video Case # 7, Page 670. The GM Hummer: Brand Equity, Positioning, and Development.		July 6
			Answer questions and submit in class. Be prepared to discuss in class.
July 6	7		No Assignment.		July 13
July 13	8	Chapter 15	Question 7		July 20
			Answer and submit.
		Chapter 16	1, 6 Answer and submit
July 20	9	Chapter 17,	Questions 6 – 9		July 27
			Answer and submit
		Chapter 18	Question 6
			Answer and
			Submit.
July 27	10	Paper	Submit Paper		August 3
August 3	11	Final Exam