DIVISION OF BUSINESS

COURSE SYLLABUS: BUAD 4330- SA01, Strategic Management/Business Policy, Fall 2008, San Antonio Campus

Instructor:	Dr Barry Evans, Adjunct Faculty
Office:	Call for directions
Office Phone:	210-658-8337
Home Phone:	210-659-2922
Email:	bevans007@satx.rr.com
Course Web Site:	http://satx.wbu.edu/Barry.Evans/
FAX:	n/a
Office Hours:	1:00-3:00 M-Th
Class Hours:	Fridays, 6:00-10:10 p.m.
Class Location:	WBU Main campus, room 112

DESCRIPTION: A senior-level course which presents administrative processes and policy formulation from a strategic perspective. Case analysis

PREREQUISITE(s): Senior standing, business major must take only in the final term of Senior year.

TEXTBOOK:

BOOK	AUTHOR	ED	YEAR	PUBLISHER	ISBN#
Crafting and Executing Strategy	Thompson	16th	2008	McGraw-Hill	978-0-07-338124-4

OUTCOME COMPETENCIES:

• Demonstrate knowledge of strategic management processes by: illustrating strategy in idealistic and operation terms, contrasting the major sources of business information, identifying alternative strategy choices, and justifying strategy selection choices.
• Develop an application of strategic management processes by clarifying an understanding of the process of strategic management; implement strategic management concepts in specific case analysis and in other real organizations; Apply productive strategic management ideas and issues, using them as major sources of business information, evaluate and implement strategy choices and integrate the functional aspects of business.
• Develop a framework for understanding the various modern strategic management concepts.

COURSE REQUIREMENTS AND EVALUATION:

Examinations: mid-semester and final - (100 pts each). Questions will be multiple choice, short answer and essay

Case Study Analysis: Each student will choose a case study from the text (approved by the instructor) to analyze using the set of guidelines in the syllabus (100 points)

Oral Presentation: Students will present their case analyses wearing professional attire. Presentations should last

from 13-17 minutes. Students will present the analysis as if they were a hired consultant.

(50 points)

Attendance and

Participation: (25 pts possible )

GRADING: 90-100%=A, 80-89%=B, 70-79%=C, 60-69%=D, Below 60%=F

ATTENDANCE POLICY: It is essential for all students to attend all classes. Three absences in a semester are cause for a failing grade in the course. When circumstances necessitate that you miss a class, you should notify the instructor in advance, or as quickly following the absence as is feasible. Missed tests may be taken only if approved by the instructor.

STATEMENTS: “This class will adhere to zero tolerance for using someone else’s work as your own.”

“It is university policy that no otherwise qualified disabled person be excused from participation in, be denied the benefits of, or be subject to discrimination under any educational program or activity in the University. Students should inform the instructor of existing disabilities at the first class meeting”

“Students are responsible for reading, understanding, obeying, and respecting all academic policies, with added emphasis being placed upon academic progress policies, appearing in the Wayland Baptist University Academic Catalog applicable to their curriculum and/or program of study.”

COURSE OUTLINE/CALENDAR

Week	Topic	Chapter(s)
1, Aug 22	Course overview; What is Strategy?	1
2, Aug 29	Process of crafting and executing strategy	2
3, Sept 5	Evaluating External Environment/Analyzing resources and competitive position	3, 4
4, Sept 12	Five generic competitive strategies/Supplementing the chosen strategy, review	5,6
5, Sept 19	No class; work on case study analysis and prepare for mid-term exam
6, Sept 26	Competing in Foreign Markets/Tailoring Strategy	7,8
7, Oct 3	Diversification Strategies/Strategy and Ethics	9, 10
8, Oct 10	Executing Strategy/Managing internal operations, ALL CASE STUDY ANALYSES DUE!!!	11, 12
9, Oct 17	Corporate culture and leadership, Case Study Presentations (group 1)	13
10, Oct 24	Case Study Presentations (group 2), review for final	-
11, Oct 31	Final Exam (chapters 7-13)

Case Analysis Guidelines

· Read the case thoroughly in 1-2 readings.

· Reread the case and begin your written analysis using the following format and/or headings:

· Synopsis of the Situation: Write a synopsis that describes the background information about the case, an overview of the case.

· Key Issues: Define the key issues/factors in terms of business strategy and the roles of the Key Players. You should include only those issues that impact the identified problem.

· Define the Problem. Identify one or more key problems. While there may be several problems and a multitude of symptoms, attempt to identify the few, key problems, the resolution of which would alleviate most of the symptoms found in the case. The problem can frequently be defined around one of the key factors of crafting business strategy

· Alternative Solutions. Develop two or more alternative solutions to the defined problem(s). This should not be a laundry list of actions one could take to address every symptom, but alternative actions that could correct the problem at hand. Identify the pros and cons of implementing each alternative.

· Selected Solution to the Problem(s): Select one of the alternatives and explain why it would be best. Most of this work is already done if the alternative solutions clearly point out advantages and disadvantages to each. Additional study or research can be a part of the recommendation, but should not be the primary solution. Your job is to identify an action, not put off action.

· Expected Results and Rationale for the solution: Detail your conclusions and recommendations with supporting rationale including concepts from the text or other sources. Relate how you would have handled situations, problems and people. Write a clear and concise conclusion. Cite sources to substantiate what you say.

· Positive and Negative Results: Describe expected positive results. Identify possible negative results of successful implementation of the solution. In other words, what are the negative consequences of success. We all know failure is a possibility, but what do you need to be prepared for if you are successful?

Analysis should be approximately 6-8 pages in length; double-spaced.