SYLLABUS

1. Wayland Baptist University, San Antonio Campus, School of Business

2. Mission Statement: Wayland Baptist University exists to educate students in an academically challenging, learning-focused and distinctively Christian environment for professional success, lifelong learning, and service to God and humankind.

3. Course: ECON 5310 – 5310-SA01, Managerial Economics

4. Term: Fall 2009

5. Instructor: Ken D. Smith, Ph.D., C.P.M.

6. Office Phone and email: 830-660-4999

7. Office Hours, Building, and Location: San Antonio Main Building room 103 5:30P

8. Class Meeting Time and Location: San Antonio, Main Building 103 6PM to 10:10PM

9. Catalog Description: This course includes the development of basic economic concepts and their application to managerial decision-making. Major topics to be covered will include demand and cost analysis, forecasting, pricing decisions, capital budgeting and capital management, and decision-making under conditions of risk and uncertainty.

10. Prerequisites: ECON 2307 and 2308, or ECON 4346; and BUAD 4335.

11. Required Textbook and Resources:

Managerial Economics, Theory, Application and Cases; Allen, Weighert, Doherty,

Mansfield. Textbook and Study Guide and Casebook

12. Optional Materials: Website for Bureau of Labor Statistics(www.bls.gov)

13. Course Outcome Competencies:

• Yon can acquire an understanding of the rudiments of economic analysis
• The ability to utilize these principles as today’s managers and tomorrow’s CEO’s
• Economics is a way of thinking, a framework for making decisions; your goal is to understand this framework and to develop an intelligent ongoing interest in the problems of economic policy

14. Attendance Requirements: Attendance is required for all classes, if more than 1 class is missed, please contact instructor to discuss work missed and develop a plan for completing the work.

15. Disability Statement: “In compliance with the Americans with Disabilities Act of 1990 (ADA), it is the policy of Wayland Baptist University that no otherwise qualified person with a disability be excluded from participation in, be denied the benefits of, or be subject to discrimination under any educational program or activity in the university. The Coordinator of Counseling Services serves as the coordinator of students with a disability and should be contacted concerning accommodation requests at (806) 291- 3765. Documentation of a disability must accompany any request for accommodations.”

16: Course Requirements and Grading Criteria:

Two exams at 25% each

One Paper at 30%

Case Studies and Participation at 20% total

17. Schedule: (Calendar, Topics, Assignments)

Date Activity

18 August Introductions

25 August Chapter 1-Introductions/Chapter 2- Demand Theory

1 September Chapter 3-Consumer Behavior/Case Study One- Hewlitt Packard

8 September Chapter 4-Production Theory/Chapter 5 Cost Analysis

15 September Chapter 6- Perfect Competition/ Case Study Two-Railroads

22 September Chapter 7-Monopoly and Monopolistic Competition/Chapter 8-

Price Discrimination- EXAM 1

29 September Chapter 9-Bundling Pricing/Chapter 10- Oligopoly

6 October Chapter 11- Game Theory/Chapter 12 Auctions

13 October Chapter 13- Risk Analysis/ Chapter 14- Principal-Agent

Case Study Three- The Internet and Innovations

20 October Chapter 15- Adverse Selection/Chapter 16-Government and Business

27 October EXAM 2